KOOI-Reachforks, Case study

Craftline Graphics, Inc.,(Fort Wayne, Indiana USA), specializes in printing childrens activity type books such as crossword puzzles, coloring books and reference books to a wide range of major retailers throughout the world. The company has been in operation for over 30 years providing printing, binding, warehousing and fulfillment services to their growing worldwide customer base.

As Craftline grew, their ownership saw an opportunity to create a profitable business segment in managing order fulfillment for their customers by storing their finished products and shipping them directly to retail outlets. Craftline is now able to generate additional profit while saving their customers the cost and expense of handling finished products. Offering this service also gives Craftline a significant edge over the competition.


Craftline was able to expand their space by acquiring another section within their building. They then contactedKMH Systems, a full service material handling company offering a wide range of new and used forklift equipment and material handling supplies. They got together and developed a plan to make the best use of available space in the most cost effective manner. The final solution; a double-deep storage system with aisles just slightly over 8 feet/2.5m! This solution allowed Craftline to exceed their pallet position goal within the new space and eliminate all off-site storage. It so happened, KMH had a Flexi machine in stock which was easily fitted with Kooi-ReachForks®to allow quick and simple access to double-deep storage locations, something which could not be done with standard double-deep reach trucks.

According to Scott Eggenberger, Vice President of Sales & Marketing at KMH, “by partnering with KMH Systems”, (who implemented the innovative Flexi machine with Kooi-ReachForks), “Craftline Graphics has eliminated a significant number of “touches” from their fulfillment process and has created a profitable business operation that saves their customers’ money and makes Craftline all the more indispensible”.

Kooi-ReachForks® can be fitted to most any type of lift truck including narrow aisle and very narrow aisle trucks as well as rough terrain and truck-mounted machines.

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